Cara Delevingne, fashion Icon and actress is the ambassador of the first-ever campaign, I’m Not a Trophy. The premiere of this global initiative is a movement aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species. Artist and photographer Arno Elias created the campaign to bring recognition to the incredibly overlooked decimation of the world’s wildlife population ; Including rhinos, elephants, and lions amongst other species.
The global launch for I’m Not A Trophy initiative achieved world-wide recognition from top editorial outlets World wide, across each of their social media sites as well as their respective international editions. The overall impact of the campaign’s launch resulted in 658,944,781 media impressions and a total of over $25 millions Dollars in media value.
Suki Waterhouse for I'm Not A Trophy
Only 7,100 cheetahs left in the wild.
A marvel of evolution. Cheetah’s are the fastest land animal with accelerations of 70mph that leave automobiles in the dust.
As a popular wildlife keystone predator, the cheetah is incredibly important to its habitat and savanna ecosystem. Grazers such as zebras and wildebeest will become overpopulated which leads to overgrazing of the grasslands. Overgrazing can lead to erosion that can allow shrub growth to take over once lush grasslands. Without grass cover, other important species of the savanna ecosystem can become threatened or extinct.
the giant e-commerce with 70 millions members worldwide, is helping I’M NOT A TROPHY to raise awareness and more, this is the perfect example of how the private sector and big enterprises can help the cause.
Art Basel Miami
For Miami Art Week, The Sagamore Hotel will debut its annual exhibition with an opening reception on December 4. On view through February 2020, “I’m Not a Trophy” features the work of artist, photographer, and charity founder Arno Elias and offers an educational experience surrounding endangered species and indigenous cultures.
United Nations NYC
A big day for wildlife, I’M NOT A TROPHY had the privilege to be invited to the 74th general assembly of the United Nations NYC, Head of states, conservationist, actors, singers, some of the largest companies CEO’s and advertisement agencies in the world in attendance to discuss how major corporations in the private sector can help saving our vanishing wildlife and these Iconics Animals. The Lion Share initiative @lionssharefund will make a impact for our wildlife and @imnotatrophy will be helping this effort as much as we can.
The Global Art Publisher Yellow Korner, with over 120 Galleries around the world in Joining force with I’M NOT A TROPHY. This global awareness operation combines art and a just cause :
“YellowKorner has a very broad network of galleries worldwide and also an online presence, while retaining a powerful artistic orientation. They were more than willing to talk about this cause, with the idea of making reproduction of my original pieces, giving a portion of the sales to the cause and publicizing heavily the message of I’m Not a Trophy around the world” – Arno Elias