Cara Delevingne, fashion Icon and actress is the ambassador of the first-ever campaign, I’m Not a Trophy. Created by artist Arno Elias, the premiere of this global initiative is a movement aimed at bringing awareness to the incredibly overlooked decimation of the world’s wildlife population ; Including rhinos, elephants, and lions amongst other species. 


The global launch for I’m Not A Trophy initiative achieved world-wide recognition from top editorial outlets World wide, across each of their social media sites as well as their respective international editions. The overall impact of the campaign’s launch resulted in 658,944,781 media impressions and a total of over $25 millions Dollars in media value.


Illegal Wildlife Poaching
Poaching is the illegal hunting, killing or capturing of wild animals, in violation of local, state, federal or international law. Activities that are considered poaching include killing an animal out of season, without a license, with a prohibited weapon, or a prohibited manner such as jacklighting.
Over the past few decades, corrupt government officials have played a large part in allowing criminal syndicate members throughout Eastern and Southern Africa to traffic wildlife parts and even aid poaching and trafficking suspects. Law enforcement officials have even been implicated in the thefts from secure stockpiles and of trafficking ivory themselves. Diplomatic immunity and government ties have also been abused by a number of individuals to openly transfer wildlife products out of Africa.
Habitat Loss
Animals losing their natural habitats because of the growing needs of humans is probably the greatest threat to the variety of wildlife on this planet today. It is identified as a main threat to 85% of all species described in the IUCN’s Red List (those species officially classified as “Threatened” and “Endangered”). The world’s forest, swamps, plains, lakes, and other habitats continue to disappear as they are harvested for human consumption and cleared to make way for agriculture, housing, roads, pipelines and the other hallmarks of industrial development.
Habitat loss can usually be placed in three categories. There is habitat destruction which is done by completely removing trees and plants and instantly changing the landscape. Mass deforestation by cutting down trees is a prime example of this. Another type of habitat loss takes place by altering the land in a way that confuses the animals and disrupts their natural way of living. This is called habitat fragmentation and it occurs when we create roads and place attractions in the midst of woodlands and other natural areas.







black rhinos




Suki Waterhouse for I'm Not A Trophy

Only 7,100 cheetahs left in the wild.

A marvel of evolution. Cheetah’s are the fastest land animal with accelerations of 70mph that leave automobiles in the dust.

As a popular wildlife keystone predator, the cheetah is incredibly important to its habitat and savanna ecosystem. Grazers such as zebras and wildebeest will become overpopulated which leads to overgrazing of the grasslands. Overgrazing can lead to erosion that can allow shrub growth to take over once lush grasslands. Without grass cover, other important species of the savanna ecosystem can become threatened or extinct.

latest news

Vente Privée/Vee-Pee

the giant e-commerce with 70 millions members worldwide, is helping I’M NOT A TROPHY to raise awareness and more, this is the perfect example of how the private sector and big enterprises can help the cause.

Art Basel Miami

For Miami Art Week, The Sagamore Hotel will debut its annual exhibition with an opening reception on December 4. On view through February 2020, “I’m Not a Trophy” features the work of artist, photographer, and charity founder Arno Elias and offers an educational experience surrounding endangered species and indigenous cultures.

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United Nations NYC

A big day for wildlife, I’M NOT A TROPHY had the privilege to be invited to the 74th general assembly of the United Nations NYC, Head of states, conservationist, actors, singers, some of the largest companies CEO’s and advertisement agencies in the world in attendance to discuss how major corporations in the private sector can help saving our vanishing wildlife and these Iconics Animals. The Lion Share initiative @lionssharefund will make a impact for our wildlife and @imnotatrophy will be helping this effort as much as we can.

Yellow Korner

The Global Art Publisher Yellow Korner, with over 120 Galleries around the world in Joining force with I’M NOT A TROPHY. This global awareness operation combines art and a just cause :

“YellowKorner has a very broad network of galleries worldwide and also an online presence, while retaining a powerful artistic orientation. They were more than willing to talk about this cause, with the idea of making reproduction of my original pieces, giving a portion of the sales to the cause and publicizing heavily the message of I’m Not a Trophy around the world” – Arno Elias


@2021 arnoelias